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Written by Mike Robichaud
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Monday, 26 January 2009 |
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Welcome to 2009! It’s going to be a rocky road this year for a lot of companies, but there are very important things you can do to ensure your success amid the turbulent climate and avoid being one of those companies. The first thing you need to do (if you haven't already) is map out a viable marketing plan and strategy that lays the groundwork for your goals this year. Some questions to answer:
- How are you going to reach new customers?
- How can you communicate with your existing customer base?
- How are you going to manage the relationships between your business and your client list?
A good marketing plan should lay out clear objectives and serve as a reference throughout the year to measure success.
- How are you going to reach new potential customers?
- What kind of realistic conversion rates would you like achieve?
- How can you use technology to achieve your goals?
We can help you leverage technology tools that keep costs low and increase ROI by targeting specific demographics, and trending various campaigns to understand effectiveness and adjust as necessary.
- How do your potential customers feel when they visit your website for the first time?
- Are they wowed? Will they come back?
We can help you turn your website into a valuable marketing tool and keep visitors coming back!
- How many visitors does your site get on average per day?
- How many come back?
- How many bought something or contacted you for more info?
- Why did they buy something or contact you?
Contact Us today and see how we can help you make sense of these numbers, and put together a solid plan to increase your business leveraging technology and improving your customer experience!
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Last Updated ( Monday, 26 January 2009 )
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Written by Mike Robichaud
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Friday, 11 January 2008 |
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Time for those New Years business resolutions.
A large segment of consumers have grown up with the Internet and expect to be
able to find and buy what they need on the web. This includes general
information about your company and services as well as product offerings. Your
web site says a lot about your business to a potential customer. Your customers have a lot of choices, and your web presence will almost certainly influence their decision to contact you and do business with you. Make your company the only logical choice and they will thank you! There are a lot of creative ways to get your website noticed and make an impact. We can help your business really stand out from the crowd.
It's time to think of your web site as an integral part of your business. Contact Us today to discuss how we can help
you achieve your goals. |
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Last Updated ( Friday, 11 January 2008 )
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Written by Mike Robichaud
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Tuesday, 27 November 2007 |
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Happy holidays from our business to yours! It has been a busy year for us with plenty of challenges, solid growth and some really great clients. Now is the time to start thinking about getting an online presence, upgrading your current online presence, or putting together a measureable online marketing campaign. It's time to start planning for next year, and we'd love to sit down with you and discuss some options. Contact Us today to discuss how we can help you capitalize on 2008. We wish you and your business best wishes this holiday season, and may good things come in the New Year! |
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Last Updated ( Wednesday, 28 November 2007 )
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The holidays are right around the corner |
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Written by Mike Robichaud
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Thursday, 06 September 2007 |
Time to start thinking about your online store.
It seems a little early to be thinking about the holidays, school has just started again after a nice summer break, and the sun still shines into the late evening hours, but Thanksgiving is less than three months away!
If you have an online store, it is time to give it some attention to prepare for cyber monday. If you don't have an e-commerce site, now is the time to start developing one.
Now is also the perfect time to start planning your online marketing campaigns and working on your SEO practices. Marketing campaigns and Search Engine Optimization take time to come to fruition, so there is no time like the present if you want to make this year count.
Contact Us today to discuss how we can help you capitalize on the holiday season this year. |
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Last Updated ( Thursday, 06 September 2007 )
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Written by Mike Robichaud
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Tuesday, 29 May 2007 |
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A successful web presence is one that is thought out and planned well. What do you want to achieve with your site? Are those goals realistic? Many companies suffer from the "if you build it, they will come" syndrome, envisioning that if they put up a website, or give their current site a make-over, a flood of new customers will come. That is not a realistic goal.
We can help you organize your thoughts and goals on paper and transform them into a world class web presence. We act as advisors for many of our clients, helping them realize their goals through various technology based tools. Is there a new technology out there that could make your life easier that you don't know about? Your web presence shouldn't be a burden, it should be something you are proud of and bring up in conversion at every opportunity! Technology is suppose to make your life easier and your business more productive. |
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Last Updated ( Thursday, 06 September 2007 )
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Written by Mike Robichaud
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Tuesday, 02 January 2007 |
 Time for those New Years business resolutions.
Increase your web presence! If you don't have a website you need to get one.
If you already have a web site you should focus on increasing the number of
visitors through search engine optimization (also known as SEO).
A large segment of consumers have grown up with the Internet and expect to be
able to to find and buy what they need on the web. This includes general
information about your company and services as well as product offerings. Your
web site says a lot about your business to a potential customer.
It's time to think of your web site as an integral part of your business. Contact Us today to discuss how we can help
you achieve your goals. |
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Last Updated ( Thursday, 06 September 2007 )
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